LINKEDIN: THE BASICS FOR PERSONAL INJURY LAWYERS
Published August 31, 2015
By Elizabeth Pekin, Esq., Momentum Funding Founder & President
Your firm’s reputation is its single most valuable marketing asset – and these days, your presence on LinkedIn has a huge impact on that reputation.
It’s likely that you and/or your law firm already have a LinkedIn account. Here are nine simple questions about LinkedIn for personal injury lawyers. A single “No” answer reveals an area that you need to focus on to take your practice’s LinkedIn game to the next level.
- Is someone in your world doing a LITTLE work on LinkedIn EVERY BUSINESS DAY? I’m talking about between five and twenty minutes. First priority: Upgrading and/or updating your profile. (See 2, 3, and 4 below.) Second priority: Sharing material of interest to prospective clients — for instance, an accident and injury guide for those involved in truck accidents.
- Is your personal profile complete? If not, congratulations. You now know exactly where to start.
- Have you uploaded a great profile photo? Failing to do so is one of the most common LinkedIn mistakes. People want to see your face. Let them! Make sure it’s a professional shot!
- Does your profile page include at least one powerful visual – other than your profile photo? It should. Note that you can add rich media – professional-looking videos, for instance – to your profile page.
- Does every outgoing e-mail your firm sends feature a hotlink that points to your LinkedIn page? This is a simple and highly effective marketing technique.
- Do you have both a company page for your firm and an individual page for yourself? You need both, and they should reference each other.
- Are you active in a LinkedIn group? LinkedIn boasts many groups that help personal injury attorneys to hire great people, share best practices, and keep up-to-date on the latest news. One of the best can be found at http://bit.ly/personalinjurylegalnetwork – check it out.
- Do you use the headline right below your profile headline to position your firm as the expert resource in a specific area, for a specific geographic area? Identify both your specialty (say, wrongful death) and your geographic area (say, greater Indianapolis).
- Do you prominently feature short, authentic endorsements from happy clients? If not – get some – and post them!
If you have any questions about client funding, law firm loans, medical funding, small business lending, or law firm marketing and sales call Momentum Funding Founder & President Elizabeth Pekin, Esq. at 1-855-855-3863 (FUND).
She and the team at Momentum Funding can assist you with all of your needs and can help YOU run your law firm like a business.
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